Five Ways To Use Promotional Gifts

by: Craig Upton http://www.activepromo.com.au/

In Australia, it can be hard to find ways to make your company seem different from everyone else. One of the ways to stand out from the crowd is to use promotional gifts

Promotion gifts are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people's minds are printed mugs… but there are many other items you can use to make your company unique with what you have to offer.

The following are five simple ways you can use promotional gifts.

1. Promote Your Company's Website

This is the first thing that comes to most people's minds when they think of how they should use promotional gifts. But some people over look this. Every item you choose to promote your business should include your web site address on it.

2. Find Promotional Gifts That Fit Your Niche

You can always find certain items that will compliment your type of business - items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

3. Free Contests and Drawings

A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of the drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make the product something that relates to your business, the people who sign up are more likely to be targeted.

4. Motivate Customer to Buy More

You can use promotional gifts to entice your customers to buy more products than they normally would have. How? By bundling multiple products along with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.

The promotional product can even be something related to the products you're bundling it with. If you're selling weight loss information, why not use a “step counter as a bonus? If you're selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products!

5. Thank Your Loyal Customers

Just like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! promotional gifts remind your clients that the relationship you share with them is important to you.


My goal is to get you to think of new ways to use promotional gifts. I hope you will implement some of the ideas I have laid out here and also brainstorm different ways to use them. If used correctly, these little trinkets can help you say ahead of your competitors!

Remember, a promotional gift given away today, is an investment for tomorrow.